At the pilot in the Milan fashion store the client noticed that almost all Asian customers enter the store through one particular door, even though five are available.
‘We thought it was a mistake, but we checked it out and it was right and it continues to happen,’ Mr. Bozzi said. ‘We don’t know why yet but, in the meantime, the store is considering positioning products by that door that are known to appeal particularly to Asian shoppers.’
This excerpt alone pulls you in, as the IBM AI developments are fascinating and wholly informative. Retail and it’s convergence with technology is continuing to grow, and this NY Times article entitled, Biometrics Take on a New Style, by Eric Sylvers shouldn’t be missed. For the full read, click here.