IBM’s smart commerce campaign‘s been making the rounds for a while now, in airports, newspapers and magazines round the world. The graphics are simple, colorful and geometric, revealing translucent overlapping shapes that are abstract and easily transferrable. Their latest banner designs utilize these elements beautifully, as exhibited in today’s NewYorker.com media buy. Here are a few screenshots of the beginning and end resolves.
Taking a page out of IBM’s style guide, Jet Blue has opted for a similar look and feel for their You Above All campaign. Influenced by bold translucent colors and circular shapes, it’s easy to follow the creative timeline and even make the assumption that this design style is here to stay, thanks to mobile app and splash page trends.