Weavers in India Changing the World

May 4th, 2012

Taking a page out of the Nike Girl Effect campaign, the artistic execution of the IOU Project is equally striking. The video sheds light on the unique, handmade fabrics handwoven in India. The message reminds us of the individuality of each garment and traces the production and process to finished goods. Created by Jossie Malis- Zunmakamera and music by Julie Reier.

CATEGORIES:  ServiceTextiles

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Welcome! I’m Shayna.
I live in New York and curate Pattern Pulp Studios. We're trend forecasters connecting the dots between culture and commerce, helping companies navigate digital and physical opportunities. This blog gives a daily taste of what we're seeing. If you want to learn more about how we can help your brand, or just to say hello, drop us a line - we'd love to hear from you!
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