Pattern Pulp

Weavers in India Changing the World

Taking a page out of the Nike Girl Effect campaign, the artistic execution of the IOU Project is equally striking. The video sheds light on the unique, handmade fabrics handwoven in India. The message reminds us of the individuality of each garment and traces the production and process to finished goods. Created by Jossie Malis- Zunmakamera and music by Julie Reier.

Tracking Repetitive + Awesome.
On Instagram.