I’ve always been a wheat paste poster fanatic. I love the freshness in the graphic design, the fleeting nowness of pop culture and the way it merges into urban environments- usually a construction site or run-down corner. I love that it’s illegal, but not really, and that it keeps the general population in the know about current events beyond the internet. This collection, by Project Projects, caught my eye.
The graphic campaign centers around an invented symbol derived from the significant Chinese character, “Ei” — the first letter in the Chinese word for “Eiffel Tower,” and an ideogram often used in the phonetic transliteration of foreign (non-Chinese) names. Although it may appear Chinese to a Western viewer, the new symbol functions as a two-fold abstraction: a simulacrum and a fiction of the functioning of language.
Project Projects’ creative campaign is an extension of Intercourses, the Danish Pavilion’s five-channel video installation by artist Jesper Just for the 55th Venice Biennale. The pieces parallel ideas of doubling, dislocation, and the illusion of communication.