Pattern Pulp

New York: Bootcamp with Grant McCracken

Following trends is a fun past time for many around the world, but can tracking ephemeral fascinations help your company and brands succeed? In Chief Culture Officer, anthropologist and consultant Grant McCracken argues that products and ads succeed when corporations capitalize on culture. Join McCracken February 13th for a day long boot camp in New York City where he shares why campaigns such as Nike’s “Just Do It” and Dove’s “Campaign for Real Beauty” succeeded where others failed, and how staying abreast on culture is now a full-time responsibility for a corporation. The interactive boot camp promises to be an interesting and informative event for anyone curious about how to incorporate trend forecasting into corporate cultures.

Tracking Repetitive + Awesome.
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