Last October, we found global lightscapes were beginning to make their mark. Artist communities from around the globe were experimenting with energetic lines in the form of video, art installations and still photography. Nearly a year later, the marketing and branding worlds have picked up on this trend, assimilating their clients with this fresh medium. Both Lacoste and Amstel Live have incorporated this lively style into layouts with disaffected 20 somethings. Interestingly, and rather surprisingly, the bottom photos from the Mirrorball produced, Amstel Live party are more interesting than the carefully curated Lacoste campaign. It doesn’t take much to engage at a party, and adding DIY design, alcohol and a creative new profile pic are three easy ways to get consumers excited.