Celebrity collaborations are nothing new. When a product gets a nod from a famous face, we all know that sales will likely soar. A year ago, I featured Proper Attire, Planned Parenthood’s latest campaign, addressing the issue of unwanted pregnancies and sexually transmitted diseases among 18-25 year olds. The program has been a success and a phenomenal example of how decorative rebranding can reinvent the message of an everyday product. Most recently, Jeremy Scott and Brian Reyes have joined the cause to share their creative visions. Scott’s Flintstone-esque brights are electric, graphic and Gaga-approved, while Reyes’ designs tap an ethereal nature-inspired look and feel. Two designs for two different girls, all for betterment and health of society, it doesn’t get much better than this.