Pattern Pulp

Retail: Homemade Dummy Dolls

When it comes to retail display design, I’m a huge fan of the homemade variety. After observing numerous stores in different pockets of the world, it’s safe to say I’ve seen a lot of stuffed dolls. Grotesque, pretty, sock-like, they’re everywhere, challenging the perfect beauty of their mannequin counterparts.

Here are three favorites. The blue and white blinking patient is from an indie shop in Shoreditch, on the east end of London. The inside-out doll with suspended guts is  from Dagmar Rousset’s shop on Fitzroy Street in Melbourne, Australia.

Using irony and curves to sell perfume, this lumpy lingerie model kills it in Milan.


Tracking Repetitive + Awesome.
On Instagram.