Trend: Graceful Graffiti

March 30th, 2009


Every artist loves a happy accident. For those who are unfamiliar with this term, a happy accident is an unexpected and unintended creative mistake that ends up being more brilliant than your day’s work. For those in search of a tool that offers a degree of uncertainty and requires little to no prep, spray paint is the way to go.  Many designers have taken note, as this technique has gained momentum in creative studios throughout the globe. Curiosity, the Japanese brainchild of Gwenael Nicolas and Reiko Miyamoto, was established in 1998 and caters primarily to the design needs of luxury clients. Combining saturated pigments with Shu Uemura‘s eau de toilette collection, Curiosity’s bottle art emulates the textural results of a prolonged spray. 


ABC Carpet gets a lot of airtime on Pattern Pulp.  Their retail installments set an industry standard and usually showcase an organic interpretation of modern materials. Their latest window display accentuates plant growth with the use of neon paint and an imperfect stencil. Adding russian flair and gold pigment, Stoli’s recent marketing campaign revives it’s expressionist roots, stenciling illegible phrases alongside chic photography.


Tapping academic and artistic references, John Powell’s 1990 MIT exhibit, Partial Lines, uses holographic installations to convey depth and plane.  Utilizing a similar technique for their hair powder packaging, the creative ingenues at Bumble and Bumble encase their alternative shampoos in subtle spray dust.  Tying this collection together, silhouette graffiti, such as this colorless image, is a careful execution of expressive markings paired with restrictive boundaries.

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Welcome! I’m Shayna.
I live in New York and curate Pattern Pulp Studios. We're trend forecasters connecting the dots between culture and commerce, helping companies navigate digital and physical opportunities. This blog gives a daily taste of what we're seeing. If you want to learn more about how we can help your brand, or just to say hello, drop us a line - we'd love to hear from you!
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