Pattern Pulp

Retail: Plaid Toss


It’s always fascinating when creative parallels emerge within unrelated markets.  Vitra, a leading furniture concept store recently unveiled it’s Vegetal chair by suspending several black and white styles in their Meat Packing District windows.  No more than two miles south, Burberry’s signature plaid has taken a similar route, by tossing it’s famous pattern in it’s Soho location window. This youthful touch looks like the work of Christopher Bailey, Burberry’s newish Creative Director.  Merging plaid elegance with organic fast food, Sis. Deli + Café, a chain of restaurants in Helsinki, Finland, has proven that consumption and convenience can be effectively translated without bombarding the customer with incessant messaging.

Tracking Repetitive + Awesome.
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