Pattern Pulp

Packaging: Carrying Patterned Protection


Though today’s post could easily have been grouped in with yesterday’s brights, I felt like it deserved the spotlight. Proper Attire, Planned Parenthood’s latest campaign, addresses the issue of unwanted pregnancies and sexually transmitted diseases among 18-25 year olds.  While viewing Fangohr‘s latest projects, I stumbled upon this website and was awestruck by the clever and creative packaging.  Though simple, this campaign is a groundbreaking idea.  Strategically directed by the creative thinkers at Naked, Proper Attire is a fashionable approach to protection.  The condoms have been positioned as a must-have fashion accessory that women would be proud to carry and retailers would be willing to sell.  Let’s hope people’s penchant for vanity leads to better decision making.



Yigal Azrouel’s collaboation with Proper Attire can be found at Bungalow 8, W Hotels The Store, NY Fashion Week and his online store.  The general collection is a product of Planned Parenthood.

Tracking Repetitive + Awesome.
On Instagram.