Pattern Pulp

Max Mara's Texture Blocking

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A set designer, a pattern maker and a photographer walk into a bar together…

Just kidding….but in all seriousness, this Max Mara’s Spring ’15 ad campaign kinda goes there. It’s hard not to love the balance of complex simplicity in the collage work. Between the pattern contrasts and varied scales, we get lost in the chaos- the only thing that saves us from a maze of black and white shapes is the color red and the focal point of a face. Using shape, flow and a beautiful model, the art direction guides us to the floral flow of the red jumper…the perfect step forward for the pattern on pattern look, wouldn’t you say?


Tracking Repetitive + Awesome.
On Instagram.