Pattern Pulp

Liberty of London for J.Crew


Over the past few years, J.Crew’s evolved into both a curator and a collaborator, partnering with international brands to create unique product. This strategy’s proven successful as they’ve given exposure to companies looking to break into new markets. The latest partnership’s a fun one, as they’ve teamed up with the folks at Liberty of London to create a floral story for spring. The patterns transcend generations, covering both children’s and womenswear. Compared to last year’s Nike collaboration, it’s great to see another step into the American market- it proves how malleable and timeless Liberty’s prints are. I love the zip pouch and bikini. Are you a fan?


Tracking Repetitive + Awesome.
On Instagram.