Pattern Pulp

Interview: Lucila Iotti




Lucila Iotti-pattern-pulp1

Sexy, unexpected, and attention getting. It’s everything you could want in a high heel, and it’s everything that Lucila Iotti delivers. Iotti started the eponymous label in her hometown of Buenos Aires where her father, Jorge Iotti, began his tailoring shop in 1920. In a city obsessed with shoes, her creations stand out with their eye-popping colors and mix of unexpected textures, including vinyl, patent leather, suede and leather. It’s certainly no surprise that her bold designs caught the attention of Patricia Field, Sex and the City’s infamous costume designer. We love Iotti’s latest collection, inspired by Brazil’s Carnival, and can’t wait to see what this innovator comes up with next. Check out our Q&A with this passionate Latina who is just as colorful as her shoes (even the electric orange and blue pair)!

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PP:  How did the brand begin?

LI: The brand was born out of my frustration when I couldn’t find shoes in the market that reflected my aesthetic and that I would actually want to wear. It was the coming together of three friends that shared a vision; we opened a small shop in Palermo, a trendy neighborhood of Buenos Aires. Quickly we gathered a faithful group of followers that included fashion stylists, high heel fanatics and original design lovers. We caught the eyes of passing tourists and provoked admiring sighs from locals with our storefront window display.

PP: Who is your ideal customer?

LI: The one who doesn’t have to ask, “What do I wear them with?”

PP: What inspires your shoe designs??

LI: The multiple possibilities that come from mixing textures and colors are a constant inspiration. Also, the aim is to innovate through shape, explore and to take patterns to a new level. Really the main is inspiration is the WOMEN and the men who love to see themselves on top of fabulous heels.

PP: How do color and pattern play a role in your designs?

LI: Both are equally fundamental. Sometimes, the pattern can be very simple because the materials that I want to mix just ask for it. Other times I just want colors to explode and scream and be the main character. If that is the case my main tools are pattern because it allows me to play with many pieces that barely touch and provoke each other until they become a whole.

Coverage by: Rebecca Silver

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