Åsa Dahlbäck is as calculated as she is original, particularly when it comes to pattern making. Born and trained in Sweden, Dahlbäck brings her design expertise and knack for reinterpretation to Lula, a multi-disciplinary art and design studio based in Gothenburg, Sweden. Her patterns are often nature-inspired and possess a graphic flair that incorporates relevant iconography. “The patterns are built from what I find characteristic for the different (local) provinces,” a consistent theme throughout much of Dahlbäck’s portfolio. Check out our Q+A for a glimpse into her daily design routine.
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PP: What websites do you generally start your day with-do you have a daily routine for news/blog/information consumption?
AD: I start my morning by reading a Swedish newspaper site and when I need a break and something beautiful to look at I usually visit my friend Elisabeth’s blog. Her photographs make my day sunny.
PP: How did you discover your talent and how has it evolved over your career?
AD: Talent is something very abstract. For me it has been about allowing myself to do what feels natural for me. This is still the case and probably what drives me forward.
PP: Do you discuss your work with other designers? If so, how does that impact your creation process?
AD: When I’m into something I can be a bit introvert. This is something I try to change, because I want to share my process and I know the result is always improving when I invite others.
PP: Where do you usually work on your patterns and what is your preferred method of creation + execution?
AD: In the sketching process I try to have a variety of different methods going on at the same time. Pen and paper, using scissors to do cutouts, computer drawing and photographic collages. I mostly work with a chosen theme where I combine stories with different forms of sketching.
PP: When is the last time you took a professional/creative risk?
AD: When I feel I’m taking a risk I know it means I’m doing something different from the last time. I try to welcome and stay safe in this feeling, because it usually leads me in a new direction.
PP: Do you incorporate commercial trends into your work and if so, is this a factor that drives your design?
AD: I can’t say it drives my design, but it usually affects me in one way or the other. Trends usually say something about the time we live in and my curiosity for what’s going on around me is probably colouring my work.