Pattern Pulp

Interactive Storytelling at Anthropologie

It’s been interesting to follow fashion’s toe-dip into the digital sphere. While the translation over the past few years has been a bumpy ride for many (some food for thought here as to why), some brands keep innovating, infusing their gift of storytelling through interactive mediums. Currently, Anthropologie is sharing it’s pattern, color and scale story through poetry-like pins.

Directing the eye using bright focal points, a la Lifestyle Mirror, each of Anthro’s home spreads teaches the reader more about the creative process. The patterned page reads like a styling mantra.

Sometimes, a pattern simply speaks to you. Choose a single spot for your print focus- a sofa, a papered wall, an area rug- and use a complementary solid color as a backdrop, and that pattern will do more than speak. It’ll sing.


Tracking Repetitive + Awesome.
On Instagram.