We’ve been promoting a lot of how-to books lately – from being an independent designer to window dresser to freelance illustrator. But what if you want to be a different kind of designer – a fashion designer – and you want to start your own line. What then? No matter how talented you are, if you’re going to run a successful label you’ll need to know about business – from marketing and PR to manufacturing and where to find the money to finance it all.
In How to Set Up and Run a Fashion Label, Toby Meadows presents a no-nonsense guide to running your own business. Packed with tips, case studies and tasks to help you analyze your skills, your market and your product. The book is designed for anyone looking to jump head first into the crazy field of fashion.