Pattern Pulp

Patterns in Web Design

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Always a proponent of repetition, I thought I’d share two examples where patterns steal the show online. The above banners on The Sydney Morning Herald illustrate the power of color and graphic detailing when paired alongside text. Your eye is immediately drawn to the advertising, even before the duck.

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J.Crew illustrates a similar technique in their online holiday sale. When paired with text, large shapes with relevant or abstract meaning can be a wonderful compliment.


Tracking Repetitive + Awesome.
On Instagram.