A few weeks ago we went to Paris on a trending trip for one of our clients. Along the way, we shot imagery, left and right, as everything caught our eye! Few places are more inspirational during holiday season and we wanted to share a few of our favorite and most relevant window shots with you.
The idea of the sleigh will never go away and Printemps has reinvented the idea this season with a few clever solutions. Lucky cats double as carousels, blending eastern and western themes with the use of color and costume. Contrasting the slick porcelain sleigh, needle point horse and chariots sit a few windows away, giving the concept of decoupage new meaning.
Pretty in Pink
Be it evil chucky babies or over sized matryoshka dolls, Parisians are pulling at feminine strings, combing pink palettes with textured backdrops. The babies and their necklaces can be found in the Marais, while the Russian dolls are part of a Chanel series at Printemps.
H&M is a little different in Europe. The merchandise is slightly less chaotic and the attention to detail is more on target. The overarching theme this season embraces the doll house, incorporating a multitude of printed box tops to achieve this effect. Taping less vivid palettes on the interior retail displays, 3D/2D illustrations cover the back walls, reminding us what Audrey Hepburn’s closet would look like if she chose to collaborate with H&M.
Be it an orbiting headdress from Chanel or a glistening crown from Printemps, white is the safest and most glamorous color choice for the holiday season, particularly when paired with gold. Be it paper, branches, toule or pearl, both of these windows seem to have taken a page out of Ralph Lauren’s playbook.
Tugging at the customer’s inner child. these two windows remind us of Toy Story, from both the masculine and feminine perspective. Warrior play sets battle through mens merchandise while pink doll sets tumble though pink ribbon obstacle courses.