Every few months a new circular pattern makes it’s debut on our site. It’s impossible to ignore the force that is the target and the power it has to draw you in. Back in October, circles appeared throughout multiple product categories, popping up in the most unexpected of places. This season however, color, transparency and the all-important bulls eye are being used to engage, entertain and educate. Lexus has gotten technical with info graphics in their portrayal of hybrid horsepower. Combining circular motion with photography, the creative team at Dazed and Confused has chosen an alternate route for their Gucci spread. Regardless of subject, medium or message, the pinwheel can bring focus to any layout.