Pattern Pulp

Follow-up: Graffiti Snapshots from LA




belvedere-monsieura3

Back in February, Pattern Pulp cited Andre Saraiva’s Monsieura graffiti on the streets of Silverlake.  Ever since our highlight, the commercialization of this toothy character has upped the ante.  Belvedere Vodka’s latest marketing campaign, entitled One-X, tiles edgy party pics from Belvedere influencer nights with hot pink graffiti faces.  The campaign is currently papering walls on Prince street as well as trendsetting magazines such as Interview and Anthem.

Tracking Repetitive + Awesome.
On Instagram.