PATTERN PULP

Fashion: Marketing the Disco Ball

May 27th, 2009

mirrorball

It’s always interesting to see fashion, print and marketing intersect unintentionally.  Having worked within the fashion and marketing worlds, we’re well aware of the power nightlife can have on a brand.  Mega bucks are spent on a daily basis to keep party goers dancing, drinking and living the lifestyle that their clothing, music and liquor choices convey.  With companies such as Mirrorball and The Happy Corp hitting their creative marks so precisely, it’s no wonder that nightlife’s most iconic symbol, the disco ball, has spurned it’s own fashion trend.

Garments bedecked in mesh metal mirrors are lighting up the night as well as glistening in the sunshine of day.  The jacket and the mirrorball blouse, as seen above, are Martin Margiela creations for his label, Maison Martin Margiela.  The eighties style jacket appeared in this past month’s US Elle, while Hedi Slimane‘s fiercely styled spread was a highlight French Vogue’s April issue.

Additional contributions by Emily Gup.

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