Last Thursday’s PSFK Conference proved to be an incredibly informative day. In between panels, coffee, digital chatter and creative meet-ups, I had the opportunity to track down one of the day’s most interesting speakers, Ben Malbon, Managing Partner of BBH Labs and his colleague, Ben Jenkins, Strategy Director of  BBH ZAG, to snap a few shots of their patterned getups.  Both men were suited with subtle accents, though Malbon’s Paul Smith sweater was what initially caught my eye.  The textured patchwork added a playful spin to a typically conservative staple. BBH ZAG is no stranger to the fashion industry, as several of their newly invented brands, such as Mrs O and Ila Security marry the concept of daily beauty with personal necessity.  Check out ZAG’s website for an overview of their unique marketing model, as well as this New York Times article for a better understanding of why its not always a bad idea to brand ideas that you own.