Budget slashing has forced artists, retailers and marketers across the globe to get creative in finding lower-cost solutions to advertise their wares. Be it a rummage in the craft bin or a simple play on words, trend-setters such as Anthropologie and Barneys have proven less can be more when the concepts are strong. Today we’ve chosen to focus on tape as a decorative way to enhance a creative message. Earlier this summer the malleable nature of this medium was incorporated in the Color Forms layout featured in the New York Times Magazine where the photographer chose to compliment this Matryoshka table with vibrant colored floor striping. Applying similar energy and stiff color blocking, this repuposed Umbro t-shirt from 2006 reveals that DIY done right can update any brand. Using color, function and a healthy dose of sexy, Marc Jacobs has created one of the simplest and most striking window displays on New York’s Bleeker Street, proving that duct tape can work for even the most innovative designers.