Media
Product Design & Augmented Reality
On the heels of our lastest post about rhythm and nature, it’s only appropriate to share this mechanical animation from English Hedgerow (via PSFK). Bringing ceramics and china to life through augmented reality, the calm and complex worlds of flora and fauna are intermixed with natural patterns.
Charlotte Taylor’s Organic Kaleidoscopes
Charlotte Taylor’s been a blogsphere favorite for a while now, circulating boards on Pinterest, SVPPLY, Tumblr, WordPress and Blogger with exceedingly positive commentary. Adding more beauty, weight and elegance to the clothing, her Spring/Summer ’12 video, directed by Ben Taylor, reveals a sophistication inspired by Japanese moods. What’s your favorite pairing? I’m enamored with her red lips and green blouse.
Kate Spade & Papier-mâché Stripes
Anyone who spends time with me knows I love video and am always recommending it to clients when branching out into editorial content. Between the massive budgets that produce seasonal campaigns and homemade flip camera productions, there’s a swath of space in between to produce films on a budget and today’s Kate Spade feature is a perfect example. Enjoy.
Fashion: Particle Pieces
We’ve all been there. You hit the return button 5x in a row, trying to get the ball to stop spinning and all of the sudden the screen pixelates, then goes blank. Well, several fashion brands have found inspiration in this state of chaos and still frustration. Mr. Hare of the UK and McQ, the contemporary line by Alexander McQueen have both slashed and repeated several images, infusing a playful reminder that our reliance on digital technology can be as vibrant as it is paralyzing.
Relaying this concept through animated gifs, Mauro De Donatis’s Glitched Helvetica breathes life and motion into this concept.
Laughter Sounds the Same in Every Language
This video is both impressive and powerful. It’s a reminder that art, expression and silliness knows no boundaries. Produced, shot and edited by by Benjamin Packard, Addi Somekh, Jared Louie and Charles Eckert. (via etymologie)
A Mantra to Live By
Steve Jobs narrates the first Think different commercial “Here’s to the Crazy Ones”. It never aired.
Rest in Peace Steve Jobs, 1955 – 2011
Follow-up: Angular & Sapphire Marketing
Back in March of 2010 we highlighted an emerging angular trend. Today we’re following up, as it doesn’t appear to be dissipating- it fact it’s continuing to evolve into other markets. We’ve seen the classic diamond shape shift to a crystal-like gem in the fashion, home and marketing industries and interesting, the color and “vectorfunk” style has been adapted to a new campaign. Bombay Sapphire’s latest creative initiative looks like an extension of Chase Bank’s design roll out in 2010. We wonder if it’s a coincidence, a collaboration or a copycat. Either way, the visuals are crisp, and somewhat interchangeable.
Marketing: Vitamin Water’s Life of a Man
This animation entitled, Life of a Man, recently landed in my inbox and I must say it’s oddly mesmerizing. Perhaps it’s the piano, the voice or the overdone patterns, but all of the components merge beautifully for an eerily calm storyline. The creative endevour’s a marketing initiative for Vitamin Water and it’s not until the final frame that this becomes apparent. Bravo to Pedro Henrique and his team for an enjoyable (and might I say visually arresting) watch.
Geometry, Animation & Astrophonica
ASTROPHONICA in collaboration with UTILE recently presented a video for Customtone by Fracture & Neptune, featuring Martin Fieber. The video morphs graphic geometry into compelling shapes, using a minimal palette and black hole-simulating texture. Created to celebrate the launch of the album ‘Retrospect’ – a Decade of Fracture & Neptune’, Emilski and Nick Duggins of UTILE take the viewer on a psychedelic journey into the Astrophonica universe. The results are mesmerizing- watch below:
Find out more about the album click here.
Digital: Audience Participation
These days, social strategy should be part of every one’s growth plan. From crowd-sourced content to rewarding five minutes of fame, every brand is hoping to engage using digital technology, beyond the sweeps of yesteryear.
Here are a few snapshots of Forever 21‘s Time Square store. The video loop on their LED screens is playful, engaging and larger than life. Models “walk” up to the screen, summon the crowd then take a Polaroid shot of the street, capturing everyone who’s a fan. Remarkably, hundreds of people are willing to wait through the five minute loop to see themselves on the big screen, over and over again.
Just across the street, the monolithic LED screen that belongs to American Eagle takes a similar approach, merging their customers, twitter and a branded photo booth. Developed by the brains at
Lady Gaga’s Born This Way
Lady Gaga’s much anticipated video for Born This Way was released this morning. The entire 7:20 minutes are an exercise in visual stimulation to the nth degree. Both commercial and extraordinarily creative, Gaga’s team has successfully woven wet kaleidoscopes, high art references and popular culture together for a playful and catchy accompaniment. Bravo!













