PATTERN PULP

Event: Marketing

March 12-21, 2010

Austin: SXSW 2010

Follow-up: Carrying Patterned Protection

March 1st, 2010

Celebrity collaborations are nothing new. When a product gets a nod from a famous face, we all know that sales will likely soar. A year ago, I featured Proper Attire, Planned Parenthood’s latest campaign, addressing the issue of unwanted pregnancies and sexually transmitted diseases among 18-25 year olds. The program has been a success and a phenomenal example of how decorative rebranding can reinvent the message of an everyday product. Most recently, Jeremy Scott and Brian Reyes have joined the cause to share their creative visions. Scott’s Flintstone-esque brights are electric, graphic and Gaga-approved, while Reyes’ designs tap an ethereal nature-inspired look and feel. Two designs for two different girls, all for betterment and health of society, it doesn’t get much better than this.

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Follow-up: Spin It, Web Cam Style

February 25th, 2010

Oh, the proverbial question: Which came first, the chicken or the egg? The debate can go around and around. Much like the debates of who inspired whom, what inspired what, and where on earth do ideas come from. And of course, how do they become adopted by society and wind up as trends.

Because, we think we called it via our Interior Design Takes a Spin feature: people, they like change. They also like pixels. And in this case, web cams. We recently spotted Pepsi’s Refresh Project, One People tv spot, where a variety of people on their web cams interact with one another. Each paper conveys a pixelated vibe, and as objects are “magically” passed between squares, the concept is unified as global sharing. Naturally, we delighted at the synchronicity to our fun interior finds. Of [...]

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Interview: Matt W. Moore

February 22nd, 2010

It’s no secret that Matt W. Moore’s vectorfunk graphics are single-handedly influencing an entire generation of artists. His fusion of graffiti, graphic design and watercolor are upbeat, intricate and extremely brand friendly. His work has appeared in countless magazines and print campaigns, from Nike and Burton to Wired and Mountain Dew. Moore’s Design and Illustration studio, MWM Graphics, is based in Portland, Maine and exhibits in galleries throughout the world, collaborating with clients from all sectors. Moore is also Co-Founder & Designer for Glyph Cue Clothing. Check out our Q+A for a glimpse into MWM’s daily routine!

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PP:  What websites and news sources do you generally start your day with-do you have a daily routine for news/blog/information consumption?

MWM: I get at least an hour a day of Cyber Surfing in [...]

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CATEGORIES:  ArtInterviewMarketingMediaPackagingPrintTypography
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Trend: The Power of Three

February 19th, 2010

When it comes to social thought, the number 3 holds mystical powers. Be it positive or negative symbolism, it’s nothing new to watch humans get worked up over this symmetrical digit. Over the past year, many people have been forced to reevaluate their priorities. In doing so, basic principles have been challenged, causing many to revisit their decision making process, not two but three or more times. Unsurprisingly, the creative community has reacted with stark and compelling imagery, representative of this repetitive and sometimes obsessive nature.

From this autumn ‘09 spread in Theme Magazine, highlighting the Perks and Mini cultural movement of the ’80s and ’90s to this retro German ice cream ad conjuring up Playboy imagery, to this illusionary sunglass shot from Justin Blyth’s photo blog, Them Thangs, all of these archival images have [...]

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Trend: Effervescent Embellishments

February 1st, 2010

When it comes to trends, there will always be an organic story to parallel a futurist one. Today’s feature highlight’s life’s natural influences and just how easily they can translate into salable merchandise. The gold clusters on this Donna Karan bag are nearly interchangeable with the champagne bubbles in this “Save the Champagne ad.” The grouping, color story and mood are accessory-friendly and quite glamorous. Not only do these mini sundials work on a bag, they’d also enhance home, beauty and fragrance as well.

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CATEGORIES:  AccessoriesHomegoodsMarketingTrend
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Body Stories for the Inner Escapist

January 27th, 2010

After viewing Tim Burton’s show at the MoMA, it’s hard not to draw parallels to Roberto Kusterle’s fantastical photography. Each piece is truly a show-stopper and a window into a world that challenges literal meaning. Here at Pattern Pulp, we all believe that moods can be defined in countless ways. It’s the inspirational element of a story that sticks, and if it’s done well, it will further resonate within society. Avatar is a perfect example of this. Brands continue to tackle this challenge on a daily basis, and Coca Cola provides perhaps some of the best examples in the market. When you invite your viewer into a world they’ve only dreamed of then give them a pair of wings, you have to trust that they will fly. Kusterle’s ability to convey affection and [...]

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CATEGORIES:  ArtMarketingTrend
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Event: Alt. Design Summit

January 20th, 2010

Boy do I wish I could join the tech savvy troupes in Utah this weekend for Alt Design Summit, but I have prior obligations of the highest priority – a good friend’s wedding here in New York! See the list below- if you can check 3 or more items, you belong at the heart of the snowy action tomorrow!

Who Should Attend Alt?

1. People that love talking about design in all its iterations. What it is. How it’s changing. Why it’s important.

2. People that read sites like Apartment Therapy/drive German cars/subscribe to magazines from Europe.

3. Design or lifestyle bloggers who want to (finally!) meet their fellow design and lifestyle bloggers.

4. People from across all the design disciplines: graphic, industrial, fashion, interior, product, textile. Plus illustrators and photographers too.

5. Business Owners who make pretty things and want to figure out [...]

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