Pattern Pulp

Book Review: Naive




Classic Modernism has been a huge influence on young designers in the past few years. By reinventing graphic elements from the 40’s-60’s, such as silkscreen printing, hand lettering, woodcutting and folk art, and integrating them into modern works, the artists of today are recreating a discernible renaissance in graphic design. Naive: Modernism and Folklore in Contemporary Graphic Design beautifully documents the work of these bourgeoning designers who have been inspired by legends such as Saul Bass, Charley Harper and Alexander Girard. The vivid examples range from illustration, poster art, editorial, book cover design, album art, stationery and textiles.

Image credit: Goodgrain

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