Pattern Pulp

Book Review: Brand Thinking

We live in a world with over one hundred brands of bottled water. The United States alone is home to over 45,000 shopping malls. And there are more than 19 million customized beverage choices a barista can whip up at your local Starbucks. Whether it’s good or bad, the real question is why we behave this way in the first place. Why do we telegraph our affiliations or our beliefs with symbols, signs, and codes?

Brand Thinking and Other Noble Pursuits, by designer extraordinaire Debbie Millman, contains twenty interviews with the world’s leading designers and thinkers in branding. The interviews contain spirited views on how and why humans have branded the world around us, and the ideas, inventions, and insight inherent in the search. The style and format of the book make this an interesting, informative, fun and thoroughly thought provoking read that design and branding lovers, newbies, and information junkies alike are sure to find enjoyable. Images via Core77


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