As consumers of written media, we’re constantly invited to broadcast our thoughts and contribute to evolving conversations. Jumping in to personalize a produced piece is easy, encouraged and kind of addictive.

Then there’s Instagram. It’s a little bit different.

It’s a visual forum – meant for documentation, curation and exploration. A few weeks ago, I came across The Flower Guy’s feed – an incredibly vibrant collection of painted florals by artist, Michael De Feo.

Using printed magazine covers as his canvas of expression, De Feo builds floral patterns, submerging each model behind thickets of brush strokes. The results are beautiful and eye catching. They make you reassess the photography in new dimensional ways, while blurring the inherent commercial message. If you haven’t yet visited his feed, take a look!