After viewing Tim Burton’s show at the MoMA, it’s hard not to draw parallels to Roberto Kusterle’s fantastical photography. Each piece is truly a show-stopper and a window into a world that challenges literal meaning. Here at Pattern Pulp, we all believe that moods can be defined in countless ways. It’s the inspirational element of a story that sticks, and if it’s done well, it will further resonate within society. Avatar is a perfect example of this. Brands continue to tackle this challenge on a daily basis, and Coca Cola provides perhaps some of the best examples in the market. When you invite your viewer into a world they’ve only dreamed of then give them a pair of wings, you have to trust that they will fly. Kusterle’s ability to convey affection and human emotion is remarkable, and sets the escapist bar just a little bit higher.
By: Shayna Kulik and Emily Gup