Type Trends from New York & London

February 27th, 2013

3D_typography_trend_nytimes_logo Print

The weekend before last, Deborah Needleman and her editorial team unveiled their first issue of T Magazine. While it got some flack for it’s lack of diversity, I was mostly stuck on the logo and type treatments. Yes, they’re glossy, sharp and modern. Yes, they look like every other fashion brand marketing their goods on Fifth Ave or Columbus Circle, so why, when you’re pushing the needle forward under the umbrella of the New York Times, don’t you go a bit more unexpected?  The execution seemed uncharacteristically safe. Nonetheless, it’s clean, elegant and on trend for what we’re seeing both locally and abroad.

Then there’s Jessica Hische, who I’ve forever been a fan and have been following since her early Daily Drop Cap days. Her abilities with type are far-reaching and her originality is addictive to follow. I may be bias here, but it seems like she’s responsible for the evolution of  this 3D block technique over the past few years. This type treatment makes a timeless statement and the enlarged real estate allows for color, shading and pattern blocking.

Revealing the playful direction one can take, here’s London’s Carnaby Street Shopping Guide from 2012. Fun, bright and noncontroversial.


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Welcome! I’m Shayna.
I live in New York and curate Pattern Pulp Studios. We're trend forecasters connecting the dots between culture and commerce, helping companies navigate digital and physical opportunities. This blog gives a daily taste of what we're seeing. If you want to learn more about how we can help your brand, or just to say hello, drop us a line - we'd love to hear from you!
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