Pattern Pulp

#Jacques by Aronow

Jacques by Aronow

You’re a guy getting dressed for work this week, acknowledging that a) winter’s still going strong b) life’s always a juggling act and c) it’d be nice to throw a sharp/casual look together without having to over think it. This is where Elliot Aronow and his creative prowess comes in. Aronow’s been teaming up with brands for a while now, curating their collections and offering advice to a generation overwhelmed by options. He just launched a line of ties that transition from work to the weekend. In his own words…

I designed and produced 3 styles of #jacques by Aronow ties for our debut winter 2013 collection. The first is a cashmere/wool blend with yellow tipping, the second is a green/grey flecked Donegal tweed with polka dot piping and the third is a black/green number made from %100 Loro Piana cashmere.

They were offered in a pre sale format to a select group of homies and sold out immediately. The idea behind making ties from sturdier suit fabrics was to create a “weekend tie”, something that could work with a blazer and jeans, sorta of a Andy Warhol Factory circa 1974 sort of look. That mixed with tweedy punk rock.

The ties are handmade in New York by TieCrafters, a wonderful business. They clean, shorten, customize ties and are great people. The next edition will be with Brooklyn Tailors and will drop some time in late Spring. They’ll retail for under $85. Click here to follow along for the ride.


Tracking Repetitive + Awesome.
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