For those of you who don’t know about Laurie Rosenwald, you’re missing out on a whole world of wit and creativity. I was first introduced to her at the PSFK conference several years ago and she blew the audience away with stories from her workshop, How to Make Mistakes on Purpose.
Ikea’s latest collection showcases the work of Laurie’s Beckman students. The above design reveals freeform typographic bedding– a playful approach that snubs perfectionism. Everyone who takes the class seems equally inspired, this is my favorite review: “Laurie’s workshop was great fun, fast, funky, backwards and rewarding! Cool lady!”