It’s always thrilling when brands fuse artful thinking with strategic marketing. Pointer footwear appears to be quietly racing to the top as they’ve built a cult following of sneaker enthusiasts over the past two years. Merging relevant trends, such as black and blue color schemes with cubic formations, Pointer’s art direction appears to overlap product categories of every variety. When paired beside this African Shore Eye Palette by Yves Saint Laurent, it’s easy to understand how one color can make the difference between gender specific marketing.

By: Shayna Kulik