Trend: Measuring Up

Tape measures can be used for more than just sizing up material — in some cases they are the material. Fusing pop art vibrancy with everyday functionality, the tool responsible for measuring our daily lives is stepping out from behind the scenes to claim a bit of creative recognition. We first noticed ruler art on the streets of Palermo Soho, where brightly colored suspenders popped up at a local craft fair. Inside the walls of Tienda Palacio, a trendy Buenos Aires boutique, folded flower pendants and resin keychain accessories reclaim the traditional notion of a tchotchke.
The fine art world hasn’t been exempt from the trend. In 2008, Debbie Smyth of Ireland, combined black and white tape measures to form magnificent geometric woven prisms. Using less malleable materials, a unique wall hanging featured at this year’s ArteBA was composed of several purposely-misaligned wooden rulers to create striped texture. Combining photography with witty art direction, “Space Time,” by Kevin Van Aelst explores multiple dimensions while simultaneously conveying wit through it’s “variable” measurement title.
Compiled by: Rebecca Silver







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